Make it three partners for Evolution Gaming in Michigan.
The live casino company signed with a third operator in the Great Lakes State, announcing a pact with William Hill’s online casino in Michigan on Friday.
The deal is for William Hill’s entire US market, which will include Michigan for online sports betting and casino after the state launches online gambling later this year.
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Evolution had previously landed deals with PointsBet and BetMGM to bring its online casino games to Michigan.
Live dealer casino games and Michigan online gambling
Live dealer games simulate the experience of sitting in a live casino, though you don’t have to drive to a casino (or risk your health) to play the game.
In effect, live dealer games bring the casino experience into your home. Online casino games, in general, can move quickly, but live casino moves slower and has more interaction.
Live dealer games at Evolution include the traditional roulette, blackjack and baccarat. But Evolution also offers unique game show-style casino games such as Crazy Live and Monopoly Live.
According to the announcement, William Hill will launch Evolution games in New Jersey before Michigan or any other state.
In New Jersey, more operators offer live casino games than not. Live dealer play has been around in NJ since 2016. With PointsBet and BetMGM under its belt, Evolution is lining up a similar presence in Michigan.
Because of a requirement in Michigan’s proposed rules, though, casino offerings such as live dealer games might be rolled out a little slower here.
In-state requirement will slow down live casino
As it is done in Pennsylvania and New Jersey, Michigan requires live dealer studios to be built inside the state. This means the studios that are up and running on the East Coast won’t be available for use when online casinos launch here.
Thankfully for Evolution, William Hill has a perfect spot for such a studio in northwest Michigan.
Evolution acquiredNetEnt over the summer and since then has signaled its intent to come into Michigan in a big way.
NetEnt is a leading online slots company. Live dealer games are one of Evolution’s specialties. Combined, the company is the biggest supplier of online casino games.
Evolution Gaming did submit a supplier license with the Michigan Gaming Control Board but has not yet been approved.
How William Hill online casino gets into Michigan
William Hill has access to Michigan through a partnership with the Grand Traverse Band of Ottawa and Chippewa Indians.
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Through it, the company recently launched a William Hill sportsbook at Turtle Creek Casino near Traverse City. There’s also a satellite location with betting kiosks at Leelanau Sands Casino in Peshawbestown up the Leelanau Peninsula.
“We are very proud to have been selected by William Hill US,” said Johan Nordstrom, Evolution’s chief executive officer for Malta and chief commercial officer, in a news release.
“Our Live Casino solutions have been instrumental in helping to make William Hill’s Live Casino a stand-out offering in regulated European markets. We very much look forward to achieving the same high levels of success for William Hill in the United States.”
There is no timeline for William Hill online casino to launch in Michigan, at least not yet. That being said, its game library is shaping up to be fairly robust.
Evolution Gaming, the world leader in video-streamed Live Dealer gaming, has extended William Hill’s Live Casino offering with the launch of a new, dedicated VIP area exclusively for William Hill customers.
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Hosted at Evolution’s purpose-designed production studios, the entire dedicated environment has been designed and branded to William Hill specifications. Featuring high-quality interior design, décor and mood lighting, this unique online Live Casino replicates the look-and-feel of a premium, VIP-focused land-based casino.
Customer service is also tailored to the needs of a VIP audience. This exclusive area is staffed by a dedicated team that includes both native speaking English dealers and native speaking English, Spanish and Cantonese VIP Hosts. Attired in William Hill corporate uniforms, male and female staff will serve VIPs, supported by real-time CRM (Customer Relationship Management) tools.
The presence of online VIP Hosts is a key unique feature. The VIP Hosts are on-hand to answer in real-time (via live video feed, internet chat or via phone) any questions players may have. The hosts can also organise exclusive table bookings and instantly award credits or refunds to customers’ accounts. All hosts have been hand picked from leading land-based venues to deliver a service that truly mirrors the VIP service found in high-end ‘real’ casinos.
Visitors to the William Hill VIP area can choose from dedicated Live Roulette, Blackjack and Baccarat tables in a Salle Privée. A further seven dedicated Live Blackjack tables are also available, while space for further expansion has been factored into the studio plan.
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Colin Cole-Johnson, eGaming Director at William Hill said: “This is another major investment for William Hill in online, and part of our strategy to deliver further incremental revenue from this growing sector. This latest move underlines our commitment to delivering the best and most realistic live gaming experience online for all customer segments. Central to that commitment is closing the gap between the online and land-based casino worlds.”
Svante Liljevall, Chief Operating Officer of Evolution, added: “William Hill was the first to take a dedicated environment at our studios. They are now extending their dedicated area to maximise the hugely exciting potential of highly branded and expertly managed online service delivery. For us, William Hill is the model client – they are always keen to exploit new ideas, which in turn gives us the opportunity to create better and better online services. Together we really are pushing forward the boundaries of what is possible in live online gaming.”